Firstly apologies for the lack of posts recently, time just seems to be flying by and> I have been really busy and> recently on holiday.  It was during the run up to my holiday, and> when speaking to one of my clients that got me thinking about all the quick fixes advertised at the moment to get you “bikini ready!” and> how we always seem to be looking for that quick fix to the ideal body!

So often I see adverts for fitness DVDs, or diets labelled with a time limit – 28 days to a better you, drop a dress size in 6 weeks, 3 day detoxes and> juice diets.  I’m not saying these don’t have their place but I do feel it is giving people unreal expectations about health and> fitness.  As a Personal Trainer I have noticed the vast majority of potential clients buy into these quick fixes, expecting me to deliver the perfect bikini body in 2 weeks!  I then have to try and> scale down their expectations of what is realistically achievable in the time frame they have but so often the industry is letting us down by offering these so called “quick fixes!”

So you drink juices and> exercise like mad for a week or so and> see some results, what happens when you fall off the wagon, or when you get back from holiday, you stop and> the weight just piles back on – you end up the same as you were or heavier than before. Fitness and> Health should be a journey, ultimately there is no end point, you have to keep working at it, which doesn’t seem to be what a lot of people want to hear. Bikini Bodies are made in the winter is one of my favourite slogans around during the winter months, when most people aren’t even thinking about health and> fitness, there are the people who understand> this still working hard and> eating well!  Although I will admit around Christmas these quick fixes seem to rear their ugly heads ready for party season and> that little black dress!

I think the fitness industry as a whole is partly to blame for this, they see it as a way of selling a product, tapping into this ideal that there is an end point to achieving health.  Sadly it would seem selling health and> fitness as a long term lifestyle just wouldn’t or doesn’t work.  Hopefully we can work on changing these pre-determined ideals, and> people will realise that it doesn’t have to be all or nothing!  Going to the gym and> healthy living should be a lifestyle and> not just a quick fix, this means you can enjoy the odd week off from the gym, or the occasional glass of wine or chocolate cake – I know I do!